Francesca Tighinean demystifies magnetism, transforming what looks like an innate gift into a set of skills anyone can learn.
Robert Greene
Author of The 48 Laws of Power
Pre-order now · Published by Hay House · 12 January 2027
How to be Magnetic
The Science of Charisma, Attraction
and Human Connection
Order from
We all want others to like us, but most people make a key mistake in achieving that goal: They focus on themselves. Francesca Tighinean’s wonderful How to Be Magnetic shows you how to focus less on being interesting and more on being interested.
Arthur C. Brooks
#1 New York Times bestselling author of The Meaning of Your Life
Anyone can learn to be magnetic. Francesca offers an incredible guide to help you do so in an authentic and powerful way.
Vanessa Van Edwards
Bestselling author of Captivate & Cues
How to Be Magnetic goes beyond charisma and attraction to explore something far more important: our ability to connect. Practical, insightful, and grounded in psychology, this is a powerful guide to becoming more confident in who you are and more connected to the people around you.
Jillian Turecki
New York Times bestselling author
An engaging, actionable book that will change how you show up in every interaction.
Dr. Shadé Zahrai
Behavioural researcher and bestselling author of Big Trust
How to Be Magnetic cuts through the noise about charisma and influence with something most self-help books never touch: the science of how authentic people attract others. After a decade serving at CIA and studying human behavior, I can tell you this tradecraft is real — and Francesca Tighinean has mapped it better than anyone I’ve read. Grounded in psychology, honest about the inner work required, and practical in a way I rarely see in writing; I’d hand this book to anyone serious about operating at a higher level.
Andrew Bustamante
New York Times bestselling author of Shadow Cell, CEO of EverydaySpy
Most books on charisma are full of recycled clichés and wishful thinking. This isn’t one of them. Francesca did the hard work of separating myth from psychology and building something practical. If you actually want to understand why people are drawn to some individuals and not others — and more importantly, how to become one of those people — read this book. It deserves your attention.
Chase Hughes
Bestselling author
It's not a personality.
It's a skill.
Have you ever met someone who walks into a room and instantly brightens it? They might not be the loudest person or the most attractive, but there's something about them that draws you in. They make friends easily, they attract romantic interest, they're the ones who get the promotion. That's magnetism — and it's not a mysterious gift reserved for a lucky few. Decades of behavioural research show that magnetism comes down to a specific set of skills, and every one of them can be learned.
How to Be Magnetic brings together the science of charisma, likability and attraction with everything I’ve learned about human connection. The research, the theory, the exercises I actually set clients, and the stories I’ve never told.
You’ll learn how to:
- Feel comfortable and confident in any room
- Communicate with warmth and clarity
- Build stronger romantic, social and professional relationships
- Unlearn self-doubt, social anxiety, and people-pleasing patterns
Structured in three parts — Magnetic Presence, Magnetic Attraction, and Magnetic Healing — this book is a step-by-step guide to reclaiming your natural charisma and connecting more deeply with yourself and others.
If you've ever looked at someone who lights up a room and thought I could never be like that — this book is here to prove you wrong.
Pre-order bonuses
Order today, get both for free
Pre-orders matter more than almost anything else for the success of a new book. If you're planning to read it, ordering now makes a real difference to me. And I've put together quite a lot to say thank you.
Bonus one
Magnetic Year Journal
A guided journal to work through before the end of the year, so that you walk into 2027 as your most magnetic self. Prompts, self-audits and tracking pages that turn the research into something you actually practise rather than something you merely read.
Bonus two
The audio guide
A magnetic mindset audio guide to listen to before a social meetup, an interview or a networking event, to put you into a confident, relaxed and magnetic mode. Yours the moment you submit the form below.
Two steps
How to claim your bonuses
Step 1
Order the book
Order your copy of How to Be Magnetic from your preferred retailer.
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Step 2
Claim your bonuses
Come back to this page and enter your order number below. It's on your confirmation email or receipt.
Inside
Eight things this book will teach you
- Feel comfortable and confident walking into any room
- Have conversations people remember, without performing or overthinking
- Read people accurately, so you always know where you stand
- Respond with ease when someone interrupts you, criticises you, or catches you off guard
- Attract the right people by getting out of your own way
- Build attraction that lasts, and detach cleanly when it does not
- Understand the childhood patterns quietly shaping how you show up today
- Unlearn the self-doubt, social anxiety and people-pleasing that hold you back
…and a great deal more.
Structure
Inside the book
Part One
Magnetic Presence
The fundamentals of becoming someone others are drawn to, from the nonverbal cues that radiate warmth to the conversational skills that make you worth talking to, and how to hold your own when a situation turns difficult.
Part Two
Magnetic Attraction
How to cultivate attractive energy, read the subtle signals in romantic interactions, sustain love beyond the early months, and break free from an attachment that is no longer serving you.
Part Three
Magnetic Healing
Where you stop behaving magnetically and start being magnetic. Identifying the blockers holding you back in your friendships, relationships and career, and doing the deeper work of healing them.
Questions
Before you order
When do I get everything?
The Magnetic Year Journal and the audio guide are yours the moment you submit the form — that's rather the point of the journal, so you can start before the year turns.
I ordered several copies. Can I claim more than once?
Submit the form once per order number. If you've bought copies for a team or as gifts, email contact@francescapsychology.com and I'll arrange the extra access.
What if I can't find my order number?
It's in the confirmation email from the retailer, usually near the top. On Amazon it's also under Returns & Orders. Any reference number from the receipt works.
Can I still claim after publication day?
The bonuses are for pre-orders placed before publication. Order afterwards and you'll still be very welcome on my mailing list, but the pre-order bundle closes on 12 January.
What happens to my details?
Your name and email go onto my mailing list so I can send you the bonuses. The order number is only used to verify the purchase. Unsubscribe at any point and I'll delete everything on request.
Publishing 12 January 2027
Magnetism is a skill.
Start learning it.
Order the book today, come back with your order number, and the journal and audio guide are yours straight away.
Claim your pre-order bonuses